Be Prepared. Be First. Be Creative.

At Front Burner Sports, we believe that aside from the major sports properties which capture the majority of sponsorship revenue, a second tier of properties exists and that these properties also provide outstanding but overlooked partnership opportunities that touch on consumer passion points.
These properties and venues typically lack the resources and/or the expertise to properly uncover prospects, connect with decision makers and ultimately create sponsorship programs and as a result they miss out on critical revenue that could be contributing to their bottom line.

Along with it’s subsidiary Rinkside Advertising Network, which currently represents more than seventy (70) community Ice Arenas across Minnesota, Front Burner Sports has the contacts, the experience and the know-how to efficiently create a sales program that produces results for these properties and venues. The company works with its partners to create and deploy a strategic sales strategy that produces results.


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Sales Training

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“Working with Chris has been beneficial for Twin Cities In Motion. Chris’s sales approach and training skills have set up our partnerships team for success. He understands how to tell a company’s story in a compelling way that shows a company the value of a partnership immediately. Chris’s robust network of companies in the Twin Cities and nationally, extends our reach tenfold.”

Virginia A., Twin Cities In Motion

“Chris Potenza was integral in securing a naming rights agreement for Ramsey County’s TCO Sports Garden facility. Chris was a strong advocate for the county’s best interests while working with our private partner to make sure they were receiving appropriate value as well. Chris is an experienced professional who know is a leader this this market. I would welcome the opportunity to work with Chris in the future if an opportunity arises. ”

Mark McCabe, Ramsey County

Our Work

Tria Rink logo
Minneapolis Park and Recreation board logo
Rinkside advertising network logo
Treasure Island center logo
Bloomington Amateur Hockey Association logo
Medtronic twin cities marathon logo
Twin Cities in Motion logo
Uptown Art Fair logo
armory, Minneapolis logo
US Bank Stadium logo
Active Elk River logo
City of Rochester Minesota logo
Ramsey County logo
Graham Park logo

Our Approach


Be Prepared

We invest considerable time and energy to learn the intricacies and nuances of every project and take the time to create a compelling sales story that concisely outlines the benefits the partner will receive from coming on board.

Be First!

Many great sales campaigns fail due to lack of outbound effort. Front Burner prides itself in taking an aggressive outbound approach that quickly and efficiently canvasses the markets to bring potential partners to the forefront.

Be Creative!

Recognizing that every deal is different, and that every partner has unique goals and motivations, we work hard to create cutting edge solutions that are new and innovative in both their approach and implementation.