Front Burner Sports and Entertainment

Sponsorship Sales, Training, & Consulting

Many local properties and organizations lack the resources or the expertise to properly uncover sponsorship prospects, connect with critical decision-makers, and create attractive, successful sponsorship programs. As a result, they miss out on significant revenue that could be contributing to their bottom line. These are the clients Front Burner Sports and Entertainment is proud to serve.

Based in Minnesota, Front Burner Sports and Entertainment has the contacts, the experience, and the know-how to efficiently create a sales program that produces results for your property or organization. We work closely with our partners to help them achieve their sponsorship sales goals.

Sponsorship Sales Representation, Consulting & Training

Our assistance can come in the form of consulting in specific areas of need, like creating assets packages, developing a compelling sales story, or researching current sponsorship data. For  many, Front Burner serves as an extension of their sponsorship sales team, developing a sponsorship strategy, identifying potential partners, pitching creative ideas and negotiating partner contracts. We also offer sponsorship sales training that focuses on proven strategies that produce results. Give us a call and let us know how we can help you meet your goals.

Chris Potenza portrait shot

Chris Potenza

The driving force behind Front Burner Sports and Entertainment is Chris Potenza. Chris has over 30 years of experience in the industry, including leading staff and selling sponsorship programs in the NFL, NBA and NHL. He has also provided sponsorship leadership for minor league teams, sports leagues and sporting venues. Chris has negotiated Naming Rights programs, Practice Facility entitlements, Event and Game Sponsorships, Vendor Programs and Pouring Rights agreements.

This Minnesota family man is a born competitor, finishing multiple marathons, completing an Ironman competition, and earning a spot at a World Series of Poker Main Event. His drive to excel and his extensive network of contacts delivers big wins for his clients

Our Approach


Be Prepared

We invest considerable time and energy to learn the intricacies and nuances of every project and take the time to create a compelling sales story that concisely outlines the benefits the partner will receive from coming on board.

Be First!

Many great sales campaigns fail due to lack of outbound effort. Front Burner prides itself in taking an aggressive outbound approach that quickly and efficiently canvasses the markets to bring potential partners to the forefront.

Be Creative!

Recognizing that every deal is different, and that every partner has different goals and motivations, we work hard to create cutting edge solutions that are new and innovative in both their approach and implementation.