Front Burner Sports and Entertainment
Sponsorship Sales Consulting to Support Your Team
Even with a great sales team, you sometimes need a little extra help. You need someone with enough experience to hit the ground running and take the lead. Front Burner founder, Chris Potenza, is that person. He has over 30 years of experience selling sponsorships and managing sponsorship teams at the highest levels of the industry. As a sponsorship sales consultant, Chris can be a valuable supporting asset to your organization.
Our Sponsorship Consulting can support your efforts in many different aspects, including:
Sales Story Development
Every property needs a compelling sales story that will resonate with potential partners and highlight the benefits of partnering with you. We assist properties in crafting that sales story.
Identification and Valuation of Assets
We can help properties identify underutilized or new assets (promotions, signage, digital assets, media, naming rights) and properly value each asset for sponsorship sales.
Proposal Creation
Are your sales materials effective? We can review existing materials and give guidance in creating new resources that effectively convey your message and increase revenue generation.
Infrastructure Development
You need the right philosophy and tools to be efficient and successful in your sponsorship outreach. We work with properties to create that philosophy and the tools to implement it.
Packaging Guidance
Effective asset packaging attracts stronger sponsorship partners. We assist properties in the development of asset packaging that will best attract and serve their new and existing partners.
Prospect Identification
Arm your sales team with the information they need to succeed. We can provide comprehensive market analysis to clearly identify the best prospects to target for sponsorship outreach.
Sponsorship Research
You need accurate and current information to create an effective sponsorship strategy. We can provide current data pertaining to best practices, comparable properties, evaluation models, and other critical information to help your team make informed decisions.
Contact Chris Potenza at Front Burner Sports and Entertainment to discuss ways we can support your team with our expert consulting services.
